BSc (Hons) Business and Marketing
Overview
Marketing is a skill that is important for businesses and organisations of all sizes. This skill can help businesses achieve their goals, and makes it easier for them to communicate with their customers.
There is always a high demand for people with the skills and knowledge needed to be successful in the marketing industry. By taking our Honours degree, you'll gain the skills and knowledge needed to be successful in this field. This will give you many career options open to you.
We know that marketing is a creative, fast-moving process. This course will help you to develop your key marketing skills, while also learning about branding, brand management, market research methods, consumer behaviour, and digital marketing.
By completing this course, you'll learn how to create a successful career. After you finish, you may wish to move on to our postgraduate studies, such as our Master of Business Administration (MBA) – International Marketing.
Quick facts
Location:
London
Duration:
3 Years or 4 Years with Foundation
Available Starts:
September, January, May
Course Funding:
Available upon eligibility
Institution Code:
Upon request
Awarding Institution: Anglia Ruskin University
Employability
In today’s competitive job market, graduates need to show that they are exceptional candidates to land their first full-time job after university. We believe that your degree from our partners will make you more attractive to potential employers.
Associated Jobs:
- Advertising Account Manager
- Copywriter
- Market Researcher
- Marketing Executive
- Media Planner or Buyer
- Social Media Manager
- Event Manager
- Public Relations Account Manager
- Product Manager
Structure and content
This course will teach you how to use marketing strategies to reach customers and make your business successful. Our lecturers are experts in their fields, and they have experience working in the industry.
This class is going to teach you about the role of digital marketing in marketing strategy and the key metrics that can help you measure the effectiveness of your campaigns. This will give you a strong understanding of how marketing works in the modern world.
See below for the modules you will study:
Year 1
- Business Environment
- Academic and Professional Skills
- Economics for Business
- Business Finance
Year 2
- Legal Aspects of Business
- Managing Human Resources
- Principles and Practice of Marketing
- Marketing Communications
- Sustainability in Career Development
Year 3
- Consumer Behaviour
- Business Strategy
- Digital Marketing
- Undergraduate Major Project (Integrated Case Study)
Entry requirement
The standard offer is 96 UCAS tariff points from three A Levels, such as BCC.
Level 2 and Level 3 qualifications are accepted and will be reviewed upon individual basis
As an alternative, we requests:
- Irish Certificate of Exit: BBCCC.
- Scots who are higher: BBCCC.
- Extended BTEC Level 3 Diploma: DMM in a subject related to business.
- Diploma from the International Baccalaureate 24 points.
Candidates require to have at least 3 GCSEs, including English and math, with a grade of C or higher.
If English is not your first language, you will require you to demonstrate a certificate of proficiency of at least IELTS 6.0 (Academic level) or an equivalent English Language qualification.
Age above 21+ ?
We also welcome students above the age of 21+ with proven evidence of relevant work experience to apply.